social media darling

A survey finds Tokyo to be the world’s social media darling.DREAMSTIMES/TNS



Travel plans may be on hold, but Instagram offers boundless inspiration for the day we can finally jet off to distant destinations.

So Big 7 Travel indulged in what has become an annual hashtag tally, analyzing which cities hold the most ‘gram appeal, surveying readers and debating which spots are the most, well, Instagrammable.

Tokyo tops the 2021 rankings with more than 53 million #tokyo hashtags and gorgeous images of the distinctive city. Among them, sacred Shinto shrines, the buzzy, neon-lit Harajuku district, and sleek skyscrapers that form the backdrop for serene Japanese gardens. Instagrammed Tokyo isn’t a substitute for the real thing, of course, but it offers plenty of vicarious delight.

The full list includes 50 destinations on nearly every continent — as you might expect, Antarctic hashtags are in short supply. San Francisco clocked in at No. 23, its Golden Gate Bridge, Fisherman’s Wharf, Chinatown and the sashaying curves of Lombard Street inspiring the photo-snapping crowd.

These are the top 12. You’ll find the full 50 at

  1. Tokyo, Japan
  2. The Philippines
  3. Paris
  4. New York City
  5. Istanbul
  6. Dubai, United Arab Emirates
  7. Havana
  8. Sydney
  9. London
  10. Chicago
  11. Singapore
  12. Madrid

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